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Explained: The Impact of AI on Stock Market Investing

New Delhi:

Artificial Intelligence (AI) is increasingly influencing diverse sectors, with stock market investing being a key area poised for substantial transformation. Retail investors are progressively shifting from traditional human asset managers to leveraging AI-driven solutions, signaling a profound evolution in investment strategies.


According to consulting firm Mercer, 90% of asset managers worldwide either utilize or plan to incorporate AI into their operations. This statistic highlights AI's growing prominence in asset management and its potential to fundamentally alter investment approaches.


AI is revolutionizing investing primarily through the real-time processing of extensive financial data, delivering insights at speeds and with accuracy beyond human capability. Advanced platforms such as Alpha Vantage, Trade Ideas, and Macroaxis have integrated AI tools to enhance trading efficiency, though these services often come at a premium



Beyond conventional financial metrics, AI excels in identifying complex correlations between diverse financial assets—including stocks and bonds—as well as market determinants like supply and demand. AI can also incorporate non-traditional data sources, such as website traffic, meteorological forecasts, and maritime shipping data, to forecast market trends with greater precision.


The scalability and efficiency of AI in data processing offer a significant competitive edge. While algorithmic trading—employing mathematical models and human oversight—has been established since the 1980s, recent AI advancements have markedly improved this model. AI enhances data processing capabilities, automates decision-making, and mitigates human error. Its proficiency in analyzing unstructured data from sources such as news articles and social media sentiment provides real-time market assessments.


In India, prominent market participants like Zerodha, a leading stock brokerage, have adopted AI tools to deliver tailored trading insights. Similarly, competitors such as Upstox have integrated AI-driven chatbots into their platforms. However, the deployment of fully real-time AI solutions in Indian stock market trading remains limited, largely due to the high costs associated with such technology. For instance, a US-based application offering advanced AI services charges approximately $300 per month for a basic subscription with limited daily updates.


Industry trends and the escalating demand for sophisticated financial tools indicate that India is on the verge of adopting AI on a broader scale within its burgeoning stock market sector, which reached a record market capitalization of nearly $5,000 billion in May this year.


In this dynamic environment, investment firms like Touareg Global are strategically positioned to harness AI's transformative potential. By integrating cutting-edge AI technologies, Touareg Global and similar financial institutions can develop advanced investment strategies and sustain a competitive advantage in the global market.


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